An immersive journey into Mexico’s rich tequila heritage—blending high-tech activations, curated tastings, and world-class music.
Welcome to Tequila Town, the inaugural multiday sensory experience transporting you to the heart of Mexico’s tequila culture over a sprawling 22,000 footprint in Miami’s premier venue debuting fall 2025.
Discover the rich history and craftsmanship behind the world’s finest Agave spirits through an immersive narrative. Blending holistic high-tech activations, curated tastings, retail opportunities, culinary sessions, A-list music programming and a Lux VIP ticket. Join us as we delve into tradition and “Drink to Remember”.
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A first look at the immersive world of tequila—where tradition meets technology and every sip tells a story.
In collaboration with industry-leading brands dedicated to the art of tequila and agave spirits.
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